The man behind
the braids.

Simon Burkhardt is your go-to marketing consultant.

Simon is a Berlin-based growth strategist forged in the hyper-growth era of the city's startup scene. He works as a fractional Head of Marketing: taking the marketing seat inside a company for part of a full-time load, setting direction, steering agencies and in-house teams, and standing behind the numbers.

The proof runs through the work. A 333k EUR go-to-market designed and executed for Releaf's entry into Germany. A lead generation engine for One Thousand that, according to LinkedIn, produced as many qualified leads as McKinsey at three percent of the cost. Creative testing scaled to 994 assets for Nordleaf, carrying Meta to a 7.84 ROAS. An SEO audit that a 300-year-old shoe brand made the core of its year.

Alongside the marketing craft sits a second discipline: making AI work inside organizations. Simon builds full prototypes, live dashboards, websites and interactive systems with Claude — so AI becomes part of how a team operates rather than a chat window someone opens occasionally. He has spoken on the subject as a keynote speaker at the Unicorns in Tech Queer Professional Summit: Beyond Traditional Marketing — Intersectional Marketing for Growth.

The collective exists because no single person covers every strand. Simon's job is the braid: hand-picking the designers, developers, media buyers, writers and translators each brief actually needs, and weaving them into one team.

“Simon is the GLUE that holds it together — strategy, vision, people.”Client, via the SBGC portfolio