/* Braided Together — Marketing Collective */

:root{
  --ink:#0a0a0a;
  --acid:#1a4eff;
  --paper:#f6f4f0;
  --paper-2:#efece6;
  --mute:#6b6862;
  --rule:rgba(10,10,10,.14);
  --serif:"Instrument Serif","Times New Roman",serif;
  --sans:"Inter Tight","Helvetica Neue",Arial,sans-serif;
  --gut:clamp(20px,5vw,80px);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-weight:300;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
/* height:auto is load-bearing — the width/height attributes on <img> are
   presentational hints, and without this the logo renders 1000px tall. */
img{display:block;max-width:100%;height:auto}
a{color:inherit}

/* ---------- NAV ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:60;
  display:flex;align-items:center;justify-content:space-between;
  padding:18px var(--gut);
  font-size:11px;letter-spacing:.22em;text-transform:uppercase;
  opacity:0;pointer-events:none;transition:opacity .5s ease;
  /* solid enough that headings scrolling underneath don't collide with it */
  background:linear-gradient(to bottom,var(--paper) 68%,rgba(246,244,240,.86) 88%,rgba(246,244,240,0));
  backdrop-filter:blur(6px);
  padding-bottom:26px;
}
.nav.on,.nav.always{opacity:1;pointer-events:auto}
.nav a{text-decoration:none;opacity:.75;transition:opacity .25s}
.nav a:hover{opacity:1}
.nav .brand{font-family:var(--serif);font-style:italic;font-size:16px;letter-spacing:.02em;text-transform:none;opacity:1}
.nav .links{display:flex;gap:clamp(14px,2.4vw,34px);align-items:center}
@media(max-width:640px){.nav .links a:nth-child(-n+2){display:none}}

/* ---------- HERO ---------- */
.heroWrap{height:280vh;position:relative}
.hero{position:sticky;top:0;height:100vh;display:grid;place-items:center;overflow:hidden}
@supports (height:100svh){.hero{height:100svh}}
@media(max-width:700px){
  .heroWrap{height:210vh}
  .hero .heroInner{padding:0 46px}
}
#braid{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:2}
.bh{fill:none;stroke:var(--paper);stroke-linecap:round;stroke-linejoin:round}
.bs{fill:none;stroke:var(--ink);stroke-linecap:round;stroke-linejoin:round}

.heroInner{
  position:relative;z-index:3;text-align:center;padding:0 var(--gut);width:100%;
  display:flex;flex-direction:column;align-items:center;will-change:transform,opacity;
}
.mark{
  width:clamp(190px,26vw,340px);height:auto;aspect-ratio:1;
  opacity:0;transform:translateY(14px) scale(.985);
  animation:markIn 1.5s cubic-bezier(.16,1,.3,1) .15s forwards;
}
@keyframes markIn{to{opacity:1;transform:none}}
.wordmark{
  margin:clamp(8px,2vh,26px) 0 0;
  font-family:var(--serif);font-style:italic;font-weight:400;
  font-size:clamp(2rem,7.4vw,6.4rem);line-height:.95;letter-spacing:.005em;text-transform:uppercase;
}
.wordmark .ln{display:block;overflow:hidden}
.wordmark .ln i{display:block;font-style:italic;transform:translateY(105%);animation:lineIn 1.25s cubic-bezier(.16,1,.3,1) forwards}
.wordmark .ln:nth-child(1) i{animation-delay:1.05s}
.wordmark .ln:nth-child(2) i{animation-delay:1.18s}
@keyframes lineIn{to{transform:none}}
.scrollCue{
  position:absolute;bottom:clamp(18px,4vh,42px);left:50%;transform:translateX(-50%);z-index:3;
  font-size:10px;letter-spacing:.3em;text-transform:uppercase;color:var(--mute);
  opacity:0;animation:cueIn 1s ease 2.1s forwards;
}
.scrollCue span{display:block;width:1px;height:34px;margin:10px auto 0;background:var(--rule);overflow:hidden;position:relative}
.scrollCue span::after{content:"";position:absolute;inset:0;background:var(--ink);animation:cueRun 1.9s ease-in-out infinite}
@keyframes cueIn{to{opacity:1}}
@keyframes cueRun{0%{transform:translateY(-100%)}60%,100%{transform:translateY(100%)}}

/* ---------- SHARED ---------- */
section{position:relative;z-index:5;background:var(--paper)}
.wrap{max-width:1240px;margin:0 auto;padding:0 var(--gut)}
.eyebrow{
  font-size:10px;letter-spacing:.32em;text-transform:uppercase;color:var(--mute);
  display:flex;align-items:center;gap:12px;margin:0 0 clamp(26px,5vh,54px);
}
.eyebrow::after{content:"";flex:1;height:1px;background:var(--rule)}
.divider{padding:clamp(30px,7vh,72px) 0}
.divider svg{width:100%;height:40px;overflow:visible;display:block}
h2.big{
  font-family:var(--serif);font-weight:400;font-style:italic;
  font-size:clamp(2.1rem,6vw,4.9rem);line-height:1.02;letter-spacing:-.01em;
  margin:0 0 clamp(20px,3vh,38px);text-transform:uppercase;
}
h3{font-family:var(--sans);font-weight:400;font-size:clamp(1rem,1.5vw,1.22rem);letter-spacing:-.01em;margin:0 0 10px}
p{font-size:clamp(.98rem,1.15vw,1.12rem);line-height:1.62;color:#232220;margin:0 0 1.1em;max-width:62ch}
.lede{font-size:clamp(1.16rem,2.1vw,1.72rem);line-height:1.42;color:var(--ink);font-weight:300;max-width:26ch}

/* Content is visible by default; only a page that has proved it can run
   JavaScript may hide anything. */
.js .rv{opacity:0;transform:translateY(26px);transition:opacity 1s cubic-bezier(.16,1,.3,1),transform 1s cubic-bezier(.16,1,.3,1)}
.js .rv.in{opacity:1;transform:none}
html:not(.js) .heroWrap{height:100vh}
html:not(.js) .nav{opacity:1;pointer-events:auto}

/* ---------- INTRO ---------- */
#intro{padding:clamp(70px,16vh,170px) 0 clamp(20px,4vh,44px)}
.introGrid{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,6vw,90px);align-items:start}
@media(max-width:840px){.introGrid{grid-template-columns:1fr}}

/* ---------- WORK ---------- */
#work{padding:clamp(40px,8vh,90px) 0}
.work{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:760px){.work{grid-template-columns:1fr}}
.case{
  position:relative;display:flex;flex-direction:column;justify-content:space-between;gap:22px;
  background:var(--paper);padding:clamp(24px,3.4vw,48px);
  min-height:clamp(210px,26vh,300px);
  text-decoration:none;overflow:hidden;isolation:isolate;
}
.case .shot{
  position:absolute;inset:0;z-index:0;
  background-size:cover;background-position:center;
  opacity:0;transform:scale(1.06);
  transition:opacity .7s cubic-bezier(.16,1,.3,1),transform 1.2s cubic-bezier(.16,1,.3,1);
}
.case .veil{position:absolute;inset:0;z-index:1;background:var(--paper);opacity:.82;pointer-events:none;transition:opacity .6s ease}
.case .hoverBraid{position:absolute;inset:0;z-index:2;width:100%;height:100%;pointer-events:none;overflow:visible}
.case > *:not(.shot):not(.veil):not(.hoverBraid){position:relative;z-index:3}
.case:hover .shot,.case:focus-visible .shot,.case.active .shot{opacity:1;transform:none}
.case:hover .veil,.case:focus-visible .veil,.case.active .veil{opacity:.62}
.case .client{
  font-family:var(--serif);font-style:italic;font-weight:400;text-transform:uppercase;
  font-size:clamp(1.6rem,3.2vw,2.6rem);line-height:1;margin:0;
}
.case .disc{display:flex;flex-wrap:wrap;gap:7px}
.case .disc i{
  font-style:normal;font-size:10px;letter-spacing:.14em;text-transform:uppercase;
  border:1px solid var(--rule);border-radius:99px;padding:5px 11px;color:#3a3833;
  background:rgba(246,244,240,.6);
}
.case .go{
  display:inline-flex;width:max-content;align-items:center;
  margin-top:16px;padding:8px 14px;border-radius:99px;
  background:var(--ink);color:var(--paper);
  font-size:10px;letter-spacing:.24em;text-transform:uppercase;
  opacity:0;transform:translateX(-6px);transition:opacity .4s ease,transform .4s ease;
}
.case:hover .go,.case:focus-visible .go,.case.active .go{opacity:1;transform:none}
/* No hover on touch: braid.js reveals a card on first tap and follows the link
   on the second. The cue stays faintly visible so the card looks tappable. */
@media(hover:none){
  .case .go{opacity:1;transform:none;background:transparent;color:var(--mute);
    border:1px solid var(--rule);padding:7px 13px}
  .case.active .go{background:var(--ink);color:var(--paper);border-color:var(--ink)}
}

/* ---------- AI / PRINCIPLE ---------- */
#ai{padding:clamp(40px,8vh,90px) 0}
.stmt{
  font-family:var(--serif);font-style:italic;font-weight:400;
  font-size:clamp(1.85rem,4.7vw,3.75rem);line-height:1.06;letter-spacing:-.01em;
  margin:0 0 clamp(30px,6vh,66px);max-width:22ch;
}
.stmt em{font-style:italic;text-transform:uppercase}
.principles{
  display:grid;grid-template-columns:1fr 1fr;gap:0;
  border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);
  margin-bottom:clamp(26px,5vh,50px);
}
.principles div{padding:clamp(20px,3vh,32px) clamp(18px,3vw,40px) clamp(20px,3vh,32px) 0}
.principles div + div{border-left:1px solid var(--rule);padding-left:clamp(18px,3vw,40px)}
.principles b{
  display:block;font-family:var(--serif);font-style:italic;font-weight:400;
  text-transform:uppercase;font-size:clamp(1.3rem,2.8vw,2.1rem);line-height:1.04;
}
.principles span{display:block;margin-top:10px;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute)}
@media(max-width:700px){
  .principles{grid-template-columns:1fr}
  .principles div + div{border-left:0;border-top:1px solid var(--rule);padding-left:0}
}

/* Simon link + about page */
a.simon{
  color:var(--acid);text-decoration:none;
  border-bottom:1px solid transparent;transition:border-color .3s;
}
a.simon:hover{border-bottom-color:var(--acid)}
.portrait{
  width:100%;max-width:440px;height:auto;display:block;margin:0 auto clamp(24px,4vh,40px);
  border:1px solid var(--rule);
}
.statRowAbout{display:grid;grid-template-columns:1fr 1fr;gap:22px 28px;border-top:1px solid var(--rule);padding-top:22px}
.statRowAbout b{display:block;font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(1.5rem,2.8vw,2.3rem);line-height:1}
.statRowAbout span{display:block;margin-top:7px;font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute)}

/* AI proof cards */
.aiProof{margin-top:clamp(30px,6vh,60px)}
.aiProofH{
  font-family:var(--serif);font-style:italic;font-weight:400;text-transform:uppercase;
  font-size:clamp(1.15rem,2.2vw,1.7rem);margin:0 0 clamp(16px,2.6vh,26px);
}
.proofGrid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:840px){.proofGrid{grid-template-columns:1fr}}
.proof{background:var(--paper);padding:clamp(18px,2.6vw,30px)}
.proof b{
  display:block;font-family:var(--serif);font-style:italic;font-weight:400;
  text-transform:uppercase;font-size:clamp(1.05rem,1.8vw,1.4rem);line-height:1.08;
  margin-bottom:10px;
}
.proof p{margin:0;font-size:clamp(.9rem,1vw,.98rem);color:#3a3833}

/* ---------- PROCESS ---------- */
#process{padding:clamp(40px,8vh,90px) 0}
.steps{border-top:1px solid var(--rule)}
.step{
  display:grid;grid-template-columns:78px minmax(0,1fr) minmax(0,1.4fr);
  gap:clamp(14px,3vw,44px);align-items:start;
  padding:clamp(22px,3.4vh,38px) 0;border-bottom:1px solid var(--rule);
}
.step .num{font-family:var(--serif);font-style:italic;font-size:clamp(1.5rem,2.6vw,2.3rem);line-height:1}
.step p{margin:0;font-size:clamp(.92rem,1.05vw,1.02rem);color:#3a3833}
@media(max-width:760px){.step{grid-template-columns:52px 1fr}.step p{grid-column:1/-1;padding-left:52px}}

/* ---------- SERVICES ---------- */
#services{padding:clamp(40px,8vh,90px) 0}
.svcGrid{display:grid;grid-template-columns:1fr 1.5fr;gap:clamp(24px,5vw,80px);align-items:start}
@media(max-width:840px){.svcGrid{grid-template-columns:1fr}}
.svcList{list-style:none;margin:0;padding:0;border-top:1px solid var(--rule)}
.svcList li{
  border-bottom:1px solid var(--rule);padding:clamp(12px,1.8vh,20px) 0;
  font-family:var(--serif);font-style:italic;text-transform:uppercase;
  font-size:clamp(1.25rem,3vw,2.1rem);line-height:1.06;
  display:flex;align-items:baseline;justify-content:space-between;gap:18px;
  transition:padding-left .45s cubic-bezier(.16,1,.3,1);
}
.svcList li:hover{padding-left:16px}
.svcList li em{font-family:var(--sans);font-style:normal;font-size:10px;letter-spacing:.2em;color:var(--mute);flex:none}

/* ---------- CONTACT ---------- */
#contact{padding:clamp(60px,12vh,140px) 0 0}
.ctaBig{font-family:var(--serif);font-style:italic;text-transform:uppercase;font-size:clamp(2.3rem,9vw,7.5rem);line-height:.94;margin:0 0 clamp(26px,5vh,52px)}
.ctaRow{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-bottom:clamp(40px,8vh,90px)}
.btn{
  display:inline-flex;align-items:center;gap:10px;text-decoration:none;
  border:1px solid var(--ink);border-radius:99px;padding:14px 24px;
  font-size:11px;letter-spacing:.22em;text-transform:uppercase;
  transition:background .35s ease,color .35s ease;
}
.btn:hover{background:var(--ink);color:var(--paper)}
.btn.ghost{border-color:var(--rule)}
.btn.ghost:hover{border-color:var(--ink)}
/* ---------- DROP US A LINE ---------- */
.dropWrap{
  overflow:hidden;max-height:0;opacity:0;
  transition:max-height .7s cubic-bezier(.16,1,.3,1),opacity .5s ease;
  margin-bottom:clamp(40px,8vh,90px);
}
.dropWrap.open{max-height:640px;opacity:1}
.dropForm{border-top:1px solid var(--rule);padding-top:clamp(20px,3vh,32px);max-width:640px}
.dropForm .hp{position:absolute;left:-9999px}
.dfGrid{display:grid;grid-template-columns:1fr 1fr;gap:18px 24px;margin-bottom:20px}
@media(max-width:640px){.dfGrid{grid-template-columns:1fr}}
.dfGrid label{
  display:block;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);
}
.dfGrid .dfWide{grid-column:1/-1}
.dfGrid input,.dfGrid textarea{
  display:block;width:100%;margin-top:8px;
  background:transparent;border:0;border-bottom:1px solid var(--rule);
  padding:9px 0;font-family:var(--sans);font-weight:300;
  font-size:clamp(1rem,1.3vw,1.1rem);color:var(--ink);letter-spacing:0;text-transform:none;
}
.dfGrid textarea{resize:vertical}
.dfGrid input:focus,.dfGrid textarea:focus{outline:none;border-bottom-color:var(--ink)}
.dropForm .btn{cursor:pointer;font-family:var(--sans)}
.dfDone{font-family:var(--serif);font-style:italic;font-size:clamp(1.1rem,1.8vw,1.4rem);margin:14px 0 0}
#dropBtn{cursor:pointer;font-family:var(--sans);background:transparent}
#dropBtn[aria-expanded="true"]{background:var(--ink);color:var(--paper);border-color:var(--ink)}
html:not(.js) .dropWrap{max-height:none;opacity:1}
html:not(.js) #dropBtn{display:none}

footer{
  border-top:1px solid var(--rule);padding:26px 0 34px;
  display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;
  font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);
}
footer a{text-decoration:none}
footer a:hover{color:var(--ink)}

/* ---------- CASE PAGE ---------- */
.caseTop{padding:clamp(96px,16vh,180px) 0 clamp(20px,4vh,40px)}
.back{font-size:10px;letter-spacing:.26em;text-transform:uppercase;color:var(--mute);text-decoration:none;display:inline-block;margin-bottom:clamp(22px,4vh,44px)}
.back:hover{color:var(--ink)}
.caseName{
  font-family:var(--serif);font-style:italic;text-transform:uppercase;font-weight:400;
  font-size:clamp(2.4rem,8vw,6.2rem);line-height:.96;margin:0 0 clamp(16px,2.6vh,28px);
}
.caseMeta{display:flex;flex-wrap:wrap;gap:7px;margin-bottom:clamp(26px,5vh,48px)}
.caseMeta i{font-style:normal;font-size:10px;letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--rule);border-radius:99px;padding:6px 12px;color:#3a3833}
/* real <img> so the artwork carries alt text for search and language models */
.caseHero{
  display:block;width:100%;height:auto;
  max-height:min(76vh,860px);object-fit:contain;
  background:var(--paper-2);border:1px solid var(--rule);
  margin:0 auto clamp(30px,6vh,64px);
}
.scopeH{
  font-family:var(--sans);font-weight:400;font-size:10px;letter-spacing:.24em;
  text-transform:uppercase;color:var(--mute);margin:30px 0 12px;
}
.kpis + .scopeH{margin-top:34px}
.caseBody{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,6vw,86px);align-items:start;padding-bottom:clamp(30px,6vh,60px)}
@media(max-width:840px){.caseBody{grid-template-columns:1fr}}
.kpis{list-style:none;margin:0;padding:0;border-top:1px solid var(--rule)}
.kpis li{border-bottom:1px solid var(--rule);padding:16px 0;display:flex;align-items:baseline;justify-content:space-between;gap:18px}
.kpis b{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(1.5rem,3vw,2.4rem);line-height:1}
.kpis span{font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);text-align:right}
blockquote{
  margin:clamp(24px,4vh,44px) 0 0;padding:0;border-left:1px solid var(--rule);padding-left:22px;
  font-family:var(--serif);font-style:italic;font-size:clamp(1.2rem,2.4vw,1.9rem);line-height:1.3;
}
blockquote cite{display:block;margin-top:14px;font-family:var(--sans);font-style:normal;font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute)}
.todo{border:1px dashed rgba(10,10,10,.3);border-radius:8px;padding:16px 18px;color:#5a5750;font-size:.95rem;max-width:62ch}
.todo b{font-weight:500;letter-spacing:.12em;text-transform:uppercase;font-size:10px;display:block;margin-bottom:6px}

/* ---------- FAQ ---------- */
#faq{padding:clamp(40px,8vh,90px) 0}
.faqList{border-top:1px solid var(--rule)}
.faq{border-bottom:1px solid var(--rule);padding:clamp(14px,2vh,20px) 0}
.faq summary{
  cursor:pointer;list-style:none;display:flex;gap:18px;align-items:baseline;
  justify-content:space-between;
  font-family:var(--serif);font-style:italic;font-size:clamp(1.1rem,2.1vw,1.6rem);
  line-height:1.16;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--sans);font-size:1rem;color:var(--mute);flex:none}
.faq[open] summary::after{content:"–"}
.faq p{margin:14px 0 4px;font-size:clamp(.94rem,1.05vw,1.04rem);color:#3a3833;max-width:66ch}

/* ---------- LANGUAGE + A11Y ---------- */
.nav .langsw{border:1px solid var(--rule);border-radius:99px;padding:5px 11px;opacity:1}
.nav .langsw:hover{border-color:var(--ink)}
.place{color:var(--mute)}
.skip{
  position:absolute;left:-9999px;top:0;z-index:100;
  background:var(--ink);color:var(--paper);padding:12px 18px;
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;text-decoration:none;
}
.skip:focus{left:0}
a:focus-visible,summary:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* ---------- CONSENT ---------- */
.consent{
  position:fixed;left:50%;bottom:22px;z-index:90;
  transform:translate(-50%,140%);
  display:flex;align-items:center;gap:16px;
  width:min(560px,calc(100vw - 32px));
  background:var(--paper);border:1px solid var(--ink);border-radius:16px;
  padding:16px 18px;
  box-shadow:0 18px 50px rgba(10,10,10,.18);
  transition:transform .7s cubic-bezier(.16,1,.3,1);
}
.consent.in{transform:translate(-50%,0)}
.consent.tied{animation:cTie .8s cubic-bezier(.16,1,.3,1)}
.consent.loose{animation:cLoose .8s ease}
@keyframes cTie{30%{transform:translate(-50%,0) scaleX(.94)}55%{transform:translate(-50%,0) scaleX(1.02)}100%{transform:translate(-50%,0)}}
@keyframes cLoose{30%{transform:translate(-50%,0) rotate(-1.6deg)}60%{transform:translate(-50%,0) rotate(1.1deg)}100%{transform:translate(-50%,0)}}
.cBraid{flex:none;width:52px;height:52px;color:var(--ink);animation:cSpin 14s linear infinite}
.consent:hover .cBraid{animation-duration:4s}
@keyframes cSpin{to{transform:rotate(360deg)}}
.cBody{min-width:0}
.cBody b{
  display:block;font-family:var(--serif);font-style:italic;font-weight:400;
  text-transform:uppercase;font-size:1.06rem;line-height:1.05;margin-bottom:4px;
  transition:opacity .3s;
}
.cBody p{margin:0;font-size:.82rem;line-height:1.45;color:#3a3833;transition:opacity .4s}
.cBtns{flex:none;display:flex;flex-direction:column;gap:8px;transition:opacity .4s}
.cBtns button{
  border:1px solid var(--ink);border-radius:99px;background:transparent;cursor:pointer;
  padding:9px 16px;font-family:var(--sans);font-size:10px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink);white-space:nowrap;
  transition:background .3s,color .3s,transform .15s;
}
.cBtns .cYes{background:var(--ink);color:var(--paper)}
.cBtns .cYes:hover{transform:scale(1.05) rotate(-1deg)}
.cBtns .cNo{border-color:var(--rule);color:var(--mute)}
.cBtns .cNo:hover{border-color:var(--ink);color:var(--ink)}
@media(max-width:560px){
  .consent{flex-wrap:wrap}
  .cBtns{flex-direction:row;width:100%}
  .cBtns button{flex:1}
}

@media(prefers-reduced-motion:reduce){
  .cBraid{animation:none}
  .consent{transition-duration:.01ms}

  *{animation-duration:.01ms!important;animation-delay:0s!important;transition-duration:.01ms!important}
  .wordmark .ln i{transform:none}
  .heroWrap{height:100vh}
}