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AnkiBuddy
Performance MarketingSubscription GrowthCreative Strategy
A B2C medical AI product with a subscription to grow.
Performance marketing rebuilt around the paths that actually converted to paid subscriptions, rather than the ones that merely filled the top of the funnel.
Revenue and paid subscriber growth moved together — the sign that acquisition was reaching people who stayed.
- +131.2%Revenue growth
- +57%Paid subscribers
Scope
Performance marketingSubscription funnelCreative strategy