Nordleaf

We halved the cost of a customer.

Simon led this work as Vice President of Marketing and Growth — owning the strategy, the team and the number.

Acquiring a customer used to cost €30. It now costs €15. Media efficiency climbed to a 15.69 MER over the same period, so the business got cheaper to grow and better at converting at the same time — the two rarely move together.

Revenue rose 12.83% on 10.74% more orders and 7.05% more new customers. The engine behind it was creative volume: testing scaled from 562 to 994 assets, which is what carried Meta to a 7.84 ROAS.

Underneath the paid work, experiments in CRM and retention produced record-setting email revenue — customers the brand already had, finally being worth what they should be.

• 7.84Meta ROAS
• +12.83%Revenue
• RecordEmail revenue from CRM & retention
• 994Creative assets tested

Scope