Nordleaf

Acquisition that compounds instead of plateaus.

Between December 2025 and April 2026, revenue rose 12.83% on 10.74% more orders and 7.05% more new customers — growth that came with efficiency rather than at its expense. CAC fell to €15.75 while MER climbed to 15.69.

The engine behind it was creative volume: testing scaled from 562 to 994 assets, which is what carried Meta to a 7.84 ROAS. SEO and CRM did the quieter work underneath, so paid wasn't buying customers the brand could have earned.

• 7.84Meta ROAS
• +12.83%Revenue
• €15.75CAC, down 1.62%
• 15.69MER, up 7.14%
• 994Creative assets tested

Scope