← All work

Prio One

VP Marketing & GrowthPerformance MarketingGoogle AdsChannel MigrationCreative
Prio One social campaign creative on cycle and period health

Meta closed the door. We rebuilt acquisition on Google.

Simon led this work as Vice President of Marketing and Growth, accountable for holding the business steady while its main channel disappeared.

Meta policy restrictions cut off the brand's main acquisition channel — the kind of constraint that ends a growth curve if the response is slow. Acquisition shifted rapidly to Google instead.

Generic paid search went on to generate roughly €147K in revenue at 2.95 ROAS and 984 new customers. CAC improved 28.46% to €21.44 and MER held at 11.38. The business was stabilised and rebuilt under constraint, not despite it.

  • €147KPaid search revenue
  • 2.95ROAS
  • 984New customers
  • €21.44CAC, improved 28.46%
  • 11.38MER held

Scope

Rapid channel migrationGeneric paid search build-outCreative reset for a restricted categoryCAC & MER management
Prio One brand styling: a cut-out portrait of a woman in a blue and cream fleece on a plain background
Brand styling for Prio One: cut-out portraiture on open space, soft daylight and a calm, clinical palette — built so campaign creative stays recognisable across formats.

Want something
like this?

Book a call See other work