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Releaf
Fractional Head of MarketingGTM StrategySEOAdvertisingCreativeTranslationOrganic Social
A UK medical cannabis provider entering the German market.
Designed and executed a 333k EUR go-to-market, then ran it — managing a team of agencies, designers and in-house staff as fractional Head of Marketing.
The braid: SEO at scale, creative design across ads and brand, a substantial paid programme, translation, and organic social built on vox pops rather than stock.
- 333kEUR GTM designed & executed
- 300SEO articles shipped
- 40kEUR monthly ad spend managed
Scope
Go-to-market design & executionTeam management across agencies + FTEsSEO — 300 articlesCreative design (ads + brand)Advertising at 40k EUR monthly spendTranslationOrganic social (vox pops)